Gets A Facelift

In our opinion, a great website just got better! Its no secret Mouse Media loves football or soccer (as known in the United States), so we like to track internet endeavors regarding the beautiful game.

ESPN has been a pioneer in website development with sports and their presentation is flawless. Ever see their gametracker? They employ ample flash, video streaming, and great use of ajax.

Their new site will upgrade all Web 2.0 whizbang technologies, social networking, 16:9 video streaming, and more juicy advertising solutions.

Read more below and congratulations to the team

Looking to super-serve Latino sports fans with the latest technology, personalization and social networking, ESPN Deportes is putting the finishing touches on the newest version of The redesigned website goes live May 12.

In addition to a simpler design and navigation, the site includes enhanced video and search capabilities as well as a 16:9 video player. Not forgetting the advertiser, the website offers the ability to geo-target video ads, explains Carlos Cabán, senior director of “It’s a lot more than a redesign because we’re not just changing the look,” says Cabán. “We’re introducing new products and new technology. Users will be able to do things they couldn’t do before.”

A new real-time scoreboard that runs across the middle of the homepage lets fans customize game scores via their favorite teams or by sport. The site’s home page will now be regionalized into five offerings – covering the U.S. Hispanic market, Mexico and Central America, Southern Cone (Argentina, Uruguay and Paraguay), the Andes (Colombia, Peru, Ecuador and Chile) and Venezuela and the Caribbean. This, explains Cabán, allows for national and r egional news as well as the latest sports scores to be targeted to local fans. Enhanced personalization features allow users to tag news, scores and information about players based on their particular favorites. Baseball will be introduced first, with other sports being added throughout the year tied to the seasons’ debut.

Driven by Hispanics’ increased use of social networking sites, the team at ESPN Deportes developed a “Perfil del Fan” section, which allows users to create a profile, upload photos or video and interact with other fans. Toyota is already on board as the sponsor.

Recent data from Mintel indicates that online Hispanics spend 90 minutes longer than non-Latinos using social networking websites or chatting via instant messaging. A new “Opiniones” page, featured on the main navigation bar, will feature postings from columnists and bloggers. Multimedia components will include video and podcasts.

Although the focus of the redesign is clearly on the fans, executives at ESPN Deportes are also paying close attention to advertisers’ needs. The new homepage will feature capacity for eight ad executions; the current site only allows for three. “That throws us into a new category, one with creative, rich media opportunities,” says Cabán. He explains that some of the new offerings for advertisers are centered around the top stories and headlines section of the homepage. Advertisers can use pencil unit banners to walk users through various messages. An animation feature allows for something like a truck driving across the screen. Even a movie studio could feature a trailer from an upcoming feature film. “There’s a lot of technology and new concepts behind the new website,” says Cabán. “And we injected some of our flavor too.” debuted in 2000 targeting the U.S. Hispanic and Latin American markets. The site covers Latin and European soccer, the NFL, NBA and South American basketball, major league baseball and motor sports, tennis and golf.

Source:Hispanic Market Weekly


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