“Scene in San Francisco” was written by Ed Hale and William Sommer. Produced and Engineered by Fernando Perdomo

In less than four weeks from its debut, Ed Hale’s latest single “Scene in San Francisco” blasted into the Adult Contemporary Top 40 this week landing at #33 (as measured by Mediabase) earning both #1 A/C New & Active Song of the Week (most active new songs on chart) and #1 Most Active New A/C Independent Artist (BDS/R&R/Mediabase). The song tied for the #4 spot on the Most Added Chart and picked up Sirius XM satellite radio station The Blend for rotation.
This is Hale’s third single from his latest solo album Ballad On Third Avenue. (Dying Van Gogh Records) The album’s second single, “New Orleans Dreams”, peaked at #10 and is still in heavy rotation on the AC Top 100. Hale is also enjoying widespread critical acclaim for the new Ed Hale and The Transcendence album All Your Heroes Become Villains, a heavier Brit-pop/modern rock-opera collage created with his long time bandmates in the group formally known as Transcendence.
“Scene in San Francisco” was written by Ed Hale and William Sommer. Produced and Engineered by Fernando Perdomo, Executive Produced by Roger Houdaille and Nahal Mishel-Ghashghai, mixed and remixed by Zach Ziskin. The song is being serviced to Adult Contemporary radio by MVP Entertainment and South Beach Marketing and Promotion, to Triple A radio by FMQB and Marathon Music, and to College Radio by The Syndicate.

Media Requests and PR
EXE Media Group
Jennifer Allison
704-785-0079
jenn @ exemediagroup.com

MM Photo featured in Vanidades Bolivia - June 2011

This past May-June, Marilyn Mazzi Photography, toured Santa Cruz, Bolivia as part of tourPhotos Santa Cruz 2011 and Happy Cheez.  Happy Cheez is Marilyn Mazzi’s fundraising campaign that donates proceeds to local charities.  For this tour, Marilyn Mazzi Photography worked with Operación Sonrisa – Bolivia.

Marilyn Mazzi is focused on “giving back”, since she captures moments, a way to do this was to give back with smiles, hence the name “Happy Cheez” for charity fundraising campaign.

Vanidades Bolivia MM Photo

During her visit in Santa Cruz, various local celebrities signed up for sessions and subsequently she garnered the attention of the local media.  Visit her Facebook page for more information.  Vanidades is one of the most popular Spanish language women’s magazines and launched the Bolivia edition in February of 2011. The profile of the magazine is intended to be for women, addressing them in a friendly manner and serving as a guide to help them keep up with the trends in fashion, culture, arts, health and beauty. To guarantee its market success the magazine is edited locally in some cases, blending national preferences with international trends and always following its traditionally classical style.

ICANN - The internet's governing body.

Do you want the domain name “.pizza” ?  Or how about “.mikesbikeshop” ? With this new change from ICANN we now don’t have to depend on the .com, .net, .org.  The possibilities are endless in domain registration.  This is huge for brand awareness and overall marketing campaigns.   ”This may be the dawn of a new age of online innovation in the domain name space….the Internet’s addressing system has just been opened up to the limitless possibilities of human imagination and creativity,” said ICANN Chief Executive Rod Beckstrom at a media briefing Monday.

Singapore | ICANN’s Board of Directors has approved a plan to usher in one of the biggest changes ever to the Internet’s Domain Name System. The Board vote was 13 approving, 1 opposed, and 2 abstaining.

During a special meeting, the Board approved a plan to dramatically increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from the current 22, which includes such familiar domains as .com, .org and .net.

“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.

New gTLDs will change the way people find information on the Internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.

“Today’s decision will usher in a new Internet age,” said Peter Dengate Thrush, Chairman of ICANN’s Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”

The decision to proceed with the gTLD program follows many years of discussion, debate and deliberation with the Internet community, business groups and governments. The Applicant Guidebook, a rulebook explaining how to apply for a new gTLD, went through seven significant revisions to incorporate more than 1,000 comments from the public. Strong efforts were made to address the concerns of all interested parties, and to ensure that the security, stability and resiliency of the Internet are not compromised.

ICANN will soon begin a global campaign to tell the world about this dramatic change in Internet names and to raise awareness of the opportunities afforded by new gTLDs. Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

A top-level domain name of up to 63 characters of just about any string of letters or numbers can be registered, ICANN said. For instance, someone could turn “asknotwhatyourcountrycandoforyouaskwhatyoucandoforyourcountry” into a domain. But applicants will need to spend US $185,000 upfront just to apply for a domain string.

Applications open January 12, 2012 and close April 12 and the first of the new domains could be online by November next year.

ICANN said the hefty fee is based on the estimated cost of processing the applications including possible litigation and other contingencies although the auction process could potentially generate some sizeable revenues that would go into the group’s reserves.

The winner will be determined by a panel who will decide on the appropriateness of an applicant according to a series of criteria such as how the applicant plans to use the domain and whether the business model is sustainable.

Applicants will be refunded according to how early they withdraw their application ahead of the announcement of the winning applicant.

ICANN said it will reject applicants that look like cashed-up cyber squatters looking to take advantage of brand names or trademarks that clearly don’t belong to them so in theory only one applicant would realistically be eligible to buy a domain such as .cocacola.

Where it gets trickier but potentially more lucrative for ICANN is with more semantically generic domains such as .anything.

If ICANN can’t decide on the single most appropriate candidate out of a group for a particular name, the process moves to an auction, in which case the winner will likely be the one with the deepest pockets.

The organization’s chairman, Peter Dengate Thrush, said at the media briefing he expects most contentions would be settled outside the application process before they reach the auction stage.

“But if they do (go to auction) then that money would go back to the (ICANN) community for good work,” he said, without specifying how ICANN could spend the money.

This is not the first time ICANN has sought to expand the number of generic domain names. Early last decade a handful of generic domain names such as .info, .biz and .museum were introduced to ease demand for the more popular tags though the reception for these new names was generally lukewarm.

-By Sam Holmes, Dow Jones Newswires;

Introducing BrowardTennis.com, an innovative approach to competitive tennis in South Florida.  The Broward Tennis Flex League was founded in January, 2008 by Daniel Nahmouli and Tracy Greenbaum, with a small group of tennis enthusiasts and has grown to a community of over 500 tennis players throughout Broward County.

The “flex” tennis league concept is different from the typical league format.  The Broward Tennis Flex League is designed with your busy schedule in mind.  You simply register for a league that corresponds with your tennis skill level.   You are then assigned a schedule with players at your level who are located in your geographic area.   You contact your opponents, schedule your match and play when and where you wish, AT YOUR CONVENIENCE.   After each match, report your scores via the Broward Tennis Website and watch yourself climb the rankings toward a league championship!

Mouse Media and its strategic alliances partnered up to deliver a website that combines a content management system with blogging capabilities, multimedia handling, e-commerce, and integration with Top Dog Sports Tennis software.  All wrapped up in a user-friendly, fresh looking user-interface.

:: Launch Project

Services Rendered: Online marketing, PPC Ad Campaigns, Social Media Management & Strategy

South Florida traffic ticket law firm, The Ticket Eagle, expressed an interest to increase their online presence and boost their sales.  We focused on lead generation by employing a variety of SEO tactics including PPC campaigns, vertical directory listings, and a social media strategy.  The end result was 200% increase in sales for during Q4 in 2010.

» Launch Project

A One table restaurant by appointment only!

After laying low for a couple of years and energizing from his last One Ninety Restaurant venture, Chef Alan Hughes returns once again. But now he’s taking his empire online.
“This time around I want to have a different approach with respect to my services,” said Alan Hughes. “I want to scale back on the whole restaurant thing and focus on the pleasures of cooking, living, and overall artistic expression. I also wanted to reach out to a global audience. This freedom I can only achieve online.”
Hence, his partnership with Mouse Media, Inc., who have developed a website that is search-engine-friendly and Web 2.0 enabled. This means Alan can upload news, photos, and videos on his site virtually anywhere in the world using any computer or mobile device. The site contains sections with recipes, news, videos, wine selections, and in 2010 he plans to roll out e-cookbooks and an online television show.
Alan P. Hughes is an outstanding chef with over twenty years of international experience in leading restaurants. He has received numerous awards, attended numerous congresses, multiple TV appearances, given lectures.
He has worked in various settings from restaurants to catering to private chef and all in between.
Alan has a unique and very simplistic approach to food; he is constantly updating himself with new tecniques, products and approaches to food; but yet, he emphasizes on letting the freshness of ingredients speak for themselves.

Miami FC teamed up with Fire Advertainment to launch an ambicious advertising campaign with the purpose to pack the stadium for Miami FC’s last home game of the season on September 19, 2009. In turn, fans will be able to shave their heads, the players’ heads that is. Mouse Media created the back-end, front-end portal, and web logistics to administer this campaign.
The portal is community-based driven website where users can view and upload videos, photos, blogs, forums and interact with each other. The interactivity will determine which players will be selected to lose their hair.
Below is the press release from Miami FC’s official website:
Miami FC Going Bald for Fans! In effort to mobilize South Florida soccer Supporters, Miami FC to Shave Heads for Regular Season Finale – September 19th
The Miami FC team has put their heads on the line this season, launching a challenge to fans that will ultimately leave the entire team bald. In a bid to show fans their passion for the game, the players of Miami FC, along with Head Coach Zinho and President, Aaron Davidson, have agreed to shave their heads bald for the September 19th game that will be held at Lockhart Stadium at 8pm vs. the Puerto Rico Islanders. In a challenge to unite South Florida around soccer and prove to the world that South Florida really wants and supports soccer, the team has agreed to go bald to fill seats.
To launch the challenge, Miami FC has joined forces with Fire Advertainment to let fans in on the team’s progress. For every 500 tickets Miami FC sells for the September 19th game, one of the players, renowned Coach Zinho, or team President, Aaron Davidson, will shave his head bald. Fans will soon be able to send their comments and suggestions to the team regarding which player or staff members’ scalp they would like to see. All these messages will decide the order in which heads will be shaved.
“I am willing to shave off one of my most prized possessions – my hair – in return for a stadium filled with Miami FC fans,” stated Aaron Davidson, President of the team, as he pointed to his abundant, salt and pepper locks.
The balding Blues are giving their fans and prospective fans a taste of what’s to come through entertaining footage that can be seen on MiamiFC.com and Miami FC’s official MySpace, Facebook and Twitter pages.

Ed Hale New Solo Album Debuts at #14 on College Radio Most Added Chart.

To add traction to this milestone, Dying Van Gogh Records hired Mouse Media to develop banner ads for CMJ.com. The campaign will last for three weeks and consists of flash ads, animated gifs, and e-blast creatives.

Turning the volume down low and showing a softer side has paid off for Transcendence singer and chief songwriter Ed Hale on his newest solo offering. The life or death drama and pathos and over the top emotionalism and passion that listeners are accustomed to hearing from the vocalist are still intact on the new solo set; in fact they’re even more highlighted due to the toned down and hushed atmosphere created by Hale, who co-produced the album along with fellow Transcendence guitarist (and Dreaming In Stereo frontman) Fernando Perdomo. Not only will Ballad On Third Avenue be the singer’s first album to receive airplay on commercial radio nationwide out of the gate, but the new acoustic whisper-pop collection of 11 songs debuted at #14 on college radio’s CMJ Top 200 Most Added Chart this week, the highest debut in the singer’s 20 year career. Out of 200 albums currently spinning on college radio this week it is a remarkable achievement considering Hale has not toured in several years and is a relative unknown compared to the behemoth his better known band Transcendence has become over the last ten years.

Besides a praise-worthy debut, the album also notably picked up several key taste-maker stations including WKBU of Drexel University, WONC in Chicago, IL, and Newark’s WSOU – stations that usually indicate just how well an album might fare months before the final numbers are calculated. If commercial radio follows suit and is successful for Hale’s new solo effort (his first single “I Walk Alone” will be released to Triple A stations all over the United States on August 2nd), Transcendence may find themselves attempting to transcend not only thier own past successes, but the current success of a very edgy strategy – three members of the group have all released successful solo albums this quarter (bassist Roger Houdaille fronts the indie rock sensation of the month Ex Norwegian who have taken the music blog world by storm). The success of the singer’s new solo album only adds to the excitement and anticipation for the band’s new album All Your Heroes Become Villains due to be released in September of this year.

Campaign Banners:

CMJ Header Banner 728×90 in Flash | Download (Right click to save to your computer)

CMJ 468×60 Animated Gif | Download

CMJ Cube 157×143 | Download

ESPN has been a pioneer in website development with sports and their presentation is flawless. Ever see their gametracker? They employ ample flash, video streaming, and great use of ajax.

Their new site will upgrade all Web 2.0 whizbang technologies, social networking, 16:9 video streaming, and more juicy advertising solutions.

Read more below and congratulations to the ESPNDeportes.com team

Looking to super-serve Latino sports fans with the latest technology, personalization and social networking, ESPN Deportes is putting the finishing touches on the newest version of www.espndeportes.com. The redesigned website goes live May 12.

In addition to a simpler design and navigation, the site includes enhanced video and search capabilities as well as a 16:9 video player. Not forgetting the advertiser, the website offers the ability to geo-target video ads, explains Carlos Cabán, senior director of espndeportes.com. “It’s a lot more than a redesign because we’re not just changing the look,” says Cabán. “We’re introducing new products and new technology. Users will be able to do things they couldn’t do before.”

A new real-time scoreboard that runs across the middle of the homepage lets fans customize game scores via their favorite teams or by sport. The site’s home page will now be regionalized into five offerings – covering the U.S. Hispanic market, Mexico and Central America, Southern Cone (Argentina, Uruguay and Paraguay), the Andes (Colombia, Peru, Ecuador and Chile) and Venezuela and the Caribbean. This, explains Cabán, allows for national and r egional news as well as the latest sports scores to be targeted to local fans. Enhanced personalization features allow users to tag news, scores and information about players based on their particular favorites. Baseball will be introduced first, with other sports being added throughout the year tied to the seasons’ debut.

Driven by Hispanics’ increased use of social networking sites, the team at ESPN Deportes developed a “Perfil del Fan” section, which allows users to create a profile, upload photos or video and interact with other fans. Toyota is already on board as the sponsor.

Recent data from Mintel indicates that online Hispanics spend 90 minutes longer than non-Latinos using social networking websites or chatting via instant messaging. A new “Opiniones” page, featured on the main navigation bar, will feature postings from columnists and bloggers. Multimedia components will include video and podcasts.

Although the focus of the redesign is clearly on the fans, executives at ESPN Deportes are also paying close attention to advertisers’ needs. The new homepage will feature capacity for eight ad executions; the current site only allows for three. “That throws us into a new category, one with creative, rich media opportunities,” says Cabán. He explains that some of the new offerings for advertisers are centered around the top stories and headlines section of the homepage. Advertisers can use pencil unit banners to walk users through various messages. An animation feature allows for something like a truck driving across the screen. Even a movie studio could feature a trailer from an upcoming feature film. “There’s a lot of technology and new concepts behind the new website,” says Cabán. “And we injected some of our flavor too.”

ESPNdeportes.com debuted in 2000 targeting the U.S. Hispanic and Latin American markets. The site covers Latin and European soccer, the NFL, NBA and South American basketball, major league baseball and motor sports, tennis and golf.

Source:Hispanic Market Weekly

Online store for international superstar reggae band "Third World".

International Jamaican reggae superstars Third World announce the launch of their official online merchandise store. KGeneration, Inc., the company that handles the band’s physical and online retail has teamed up with Mouse Media to offer fans a user-friendly solution for purchase of Third World gear such as graphic t-shirts and other memorabilia.

“We needed to partner up with a firm that could deliver a quick turn key solution and understand our marketing needs,” said Jahreece Daley, Director of Operations at KGeneration, Inc. “We are pleased that Mouse Media is onboard with us to help us achieve all of our online initiatives.”

Third World is widely recognized as one of the legendary bands of reggae history. Michael “Ibo” Cooper, one of the founding members, declared: “Third World is now the longest-existing unit ever in Jamaican music history.” While a few other reggae bands approach their mark of longevity, Third World is distinctive by virtue of their crossover skill: a great deal of their success grew from their ability to blend reggae music with other sounds, particularly those coming out of black American culture.

Snapshot of product page. TWB E-Store has cutting edge designs with worldwide appeal.

The band has a new lineup in present time and continues to tour extensively. A new album is expected in late 2008. The new online store will feature a brand new product line of tees that reflect themes from the bands numerous classic albums.

“Our goal is blend to modern styles and trends with the historic themes and artworks of Third World’s albums,” stated Daley. “We have teamed up with designers that grasp the band’s diverse cultural and musical legacy and are excited about this product line.”